Lead with relevant capabilities
Describe the products or services the business performs well and connect them to government needs. Avoid broad claims that cannot be supported.
- Use buyer language
- Highlight differentiators
- Keep contact information current
Include evidence
Summarize relevant past performance, customers, outcomes, capacity and credentials. Protect confidential customer and contract information.
- Use accurate project examples
- List relevant codes and identifiers
- State certifications precisely
Tailor the document
Adapt the emphasis for the agency, event or prime contractor. A generic statement sent everywhere is less useful than a relevant one.
- Research the recipient
- Use a clear one or two page format
- Link to a complete business profile
