Start with the customer problem
Identify who experiences the problem, how they solve it now and why a different solution would matter. Speak with potential customers before making major commitments.
- Describe one primary customer
- Document repeated problems
- Separate evidence from assumptions
Build the operating foundation
Define the offer, delivery process, costs, price, payment method and required registrations. Seek qualified advice for legal, tax and licensing questions.
- Estimate startup and monthly costs
- Set up appropriate business records
- Confirm industry requirements
Launch a testable version
Begin with an offer small enough to deliver well and learn from. Track customer response, cost, time and results before expanding.
- Set a launch goal
- Collect feedback
- Improve before scaling
