Explain the business clearly
Describe the customer, problem, solution, revenue model, competition and advantage using evidence and plain language.
- Define the target customer
- Name realistic alternatives
- Explain why customers will choose the offer
Plan execution
Show how the business will deliver, who is responsible, what resources are required and which milestones matter.
- Map delivery
- Identify partners and risks
- Create a milestone timeline
Connect the financials
Revenue, expenses, hiring and cash needs should follow from stated assumptions. Include slower growth scenarios.
- Separate one time and recurring costs
- Show price and volume assumptions
- Review cash flow