Confirm the offer and delivery
Document what is sold, what is included, price, timing, delivery, cancellation terms and responsible people.
- Test the customer journey
- Prepare essential tools
- Create service recovery steps
Confirm administration
Review registrations, licenses, insurance, taxes, agreements, banking, payments and recordkeeping with professionals as needed.
- Use consistent legal information
- Secure accounts
- Store records safely
Prepare marketing and measurement
Create launch messages, profile pages, contact handling and follow up. Decide what results will determine the next change.
- Use one primary call to action
- Test forms and payments
- Track leads, sales and feedback
