Nonprofit Resource Center

How to Create a Nonprofit Fundraising Plan

A fundraising plan turns a financial target into specific audiences, offers, campaigns, responsibilities and follow up. It should protect trust while building repeatable support.

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Set the financial and program goal

Explain how much is needed, what it will accomplish, when it is needed and which costs the campaign must cover.

Connect dollars to outcomes
Include campaign costs
Set realistic milestones

Choose audiences and channels

Segment supporters by relationship and motivation. Match personal outreach, email, events, digital campaigns, grants or partnerships to each group.

Start with existing relationships
Create a communications calendar
Use clear calls to action

Steward every supporter

Acknowledge support promptly, honor communication preferences, report impact and keep accurate records.

Send timely receipts
Report honestly
Measure retention

Frequently Asked Questions

Questions About How to Create a Nonprofit Fundraising Plan

What is the best fundraising channel?

The best mix depends on the organization’s audience, relationships, offer, capacity and track record.

Can we promise a tax deduction?

Only communicate deductibility when it is accurate for the organization and transaction. Provide proper acknowledgments and qualified guidance.

Educational Information

Confirm requirements before acting.

This guide is general education, not legal or tax advice. Review current IRS and state guidance and consult qualified professionals.

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