Validate the offer and economics
Confirm demand, competition, pricing, product cost, payment fees, shipping, returns and customer acquisition assumptions.
- Calculate margin per order
- Test buyer demand
- Include return costs
Build trustworthy operations
Use clear product information, secure payments, accurate inventory, realistic delivery expectations and accessible policies.
- Publish shipping terms
- Test checkout on mobile
- Protect customer information
Improve the complete journey
Measure product views, checkout completion, order value, fulfillment time, returns, service issues and repeat purchases.
- Fix checkout friction
- Track delivery performance
- Learn from returns