Define the job of the website
Choose the primary audience and action, such as calling, booking, requesting a quote, joining, visiting or buying.
- Choose one primary action
- Answer common questions
- Use accurate business information
Build essential pages
Create clear home, service or product, about, contact and policy pages. Add location or category pages only when each provides distinct value.
- Use descriptive page titles
- Write for real customers
- Make contact details easy to find
Measure and improve
Test the site on phones, confirm forms and payments work, and monitor useful actions instead of traffic alone.
- Test every conversion path
- Measure qualified inquiries
- Update outdated information