Business Technology Resource Center

Business Data and Analytics Guide

Business analytics should answer a decision, not simply produce more charts. Begin with goals, define each measure consistently and connect results to action.

01

Choose decision based measures

Identify the questions leaders must answer about demand, sales, margin, delivery, cash, customers and risk.

  • Define each metric
  • Name a responsible owner
  • Avoid vanity measures
02

Improve data quality

Standardize entry, remove duplicates, document sources and check whether reports are complete, timely and comparable.

  • Create validation rules
  • Reconcile key totals
  • Protect sensitive records
03

Turn insight into action

Review trends and segments, investigate causes and assign a specific action with a deadline and expected result.

  • Add context to reports
  • Test assumptions
  • Track decisions and outcomes

Frequently Asked Questions

Questions About Business Data and Analytics Guide

What is a vanity metric?

A number that looks impressive but does not help evaluate performance or make a useful decision.

Does more data create better decisions?

Not automatically. Relevant, accurate and well understood data is more valuable than a large volume of weak data.

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