Define the service promise
State response times, available channels, responsibilities and limits that the business can consistently meet.
- Set realistic standards
- Publish accurate expectations
- Assign channel owners
Design issue handling
Create steps for identifying, documenting, resolving and escalating common customer problems.
- Use response templates carefully
- Give staff decision authority
- Protect customer information
Learn from service data
Track response time, resolution, repeated causes, complaints and retention, then fix underlying problems.
- Review themes monthly
- Close the feedback loop
- Reward responsible recovery
