Choose the right rooms
Attend events where likely customers, complementary businesses or useful partners gather. A smaller relevant event can be more valuable than a large event with no connection to your goals.
- Define the people you need to meet
- Review the event audience and purpose
- Attend consistently enough to become familiar
Build referral relationships
Teach trusted contacts how to recognize a good customer for your business. Learn the same information about them so the relationship creates value in both directions.
- Describe your ideal customer
- Share examples of problems you solve
- Thank and update referral sources
Measure what networking produces
Track events attended, meaningful conversations, follow ups, referrals, meetings and revenue. This shows which activities deserve more time.
- Record contacts immediately
- Schedule follow up tasks
- Review results each month