Prepare a clear introduction
Know how to explain who you help, what problem you solve and what kind of connection would be useful. Keep it conversational so the other person has room to respond.
- Use plain language
- Mention one specific customer or problem
- Ask what the other person is working on
Have better conversations
Listen for goals, challenges and possible connections. Ask questions that invite more than a yes or no answer. Do not turn every conversation into an immediate sales pitch.
- Ask what brought them to the event
- Learn what a good referral looks like
- Offer a relevant introduction or resource
Create the next step
Before leaving, agree on a reasonable follow up. That could be exchanging information, scheduling a short call, making an introduction or sending a promised resource.
- Write down the promised action
- Follow up within two business days
- Keep the first message short and specific
