Evaluate the event
Review the host, purpose, format, audience, location and cost. Decide whether the likely participants connect to a current business goal.
- Read the event description
- Review speakers and participating organizations
- Know whether the format allows conversation
Prepare before arrival
Set a goal, update your profile and bring a simple way to exchange information. If an attendee list is available, identify a few relevant people without treating the event like a cold sales list.
- Practice a short introduction
- Charge your phone
- Arrive early enough to settle in
Turn attendance into action
Review notes after the event and complete promised follow up. Record what the event produced so you can make better attendance decisions later.
- Send personal follow ups
- Make promised introductions
- Track meetings, referrals and opportunities
