Business Marketing and Sales Center

Email Marketing for Small Businesses

Email gives a business direct access to people who have agreed to hear from it. That access should be protected with relevant messages, clear identity, honest subject lines and working preference controls.

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Build permission and expectations

Tell subscribers what they will receive and how often. Keep records of consent and do not add networking contacts to marketing lists without an appropriate basis or permission.

Use clear signup language
Provide an unsubscribe option
Protect subscriber information

Write for one purpose

Give each email a clear audience, message and next step. Useful emails may educate, invite, announce, remind or present an offer without trying to accomplish everything at once.

Use an accurate subject line
Make the main action obvious
Check links and mobile readability

Measure more than opens

Privacy features can make open data unreliable. Track clicks, replies, appointments, purchases, unsubscribes and complaints to understand actual response and list health.

Use consistent campaign labels
Watch negative signals
Improve segmentation over volume

Frequently Asked Questions

Questions About Email Marketing for Small Businesses

How often should a business email?

Use a predictable schedule that matches subscriber expectations and the value the business can provide.

Can I email people I meet at events?

A personal follow up is different from adding someone to a marketing list. Obtain appropriate permission and follow applicable email laws.

Grow Through the Chamber

Build visibility and relationships.

Use your Chamber profile, events, referrals and member connections to put these strategies into action.

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