Use AI after defining the strategy
Give the tool the customer, offer, goal, channel and required action. Generic instructions usually produce generic marketing.
- Describe the intended customer
- Provide verified business facts
- Specify tone, format and call to action
Edit every public claim
Check names, prices, dates, statistics, testimonials and promises. Remove invented facts and language that does not sound like the business.
- Verify against original sources
- Obtain permission for customer stories
- Do not manufacture reviews or results
Repurpose with purpose
AI can turn one approved idea into email, social, article and event formats. Adapt each version to the channel instead of publishing identical text everywhere.
- Preserve the core message
- Adjust length and context
- Track which formats produce action
